Kérastase Paris Unveils: ELIXIR ULTIME
For centuries, oils have been used for their exceptional aromatic and therapeutic properties. Kérastase introduces its one-and-only miracle oil for hair! Elixir Ultime is a versatile beautifying oil designed to deliver incredible softness and shine to all hair types.
“Elixir Ultime is a fascinating cocktail of fine oils and works wonders on the hair. I’ve traveled and lived in many of the regions from which these oils are derived, and I love the global ingenuity captured in this product. The unique blend has been transforming the hair of my celebrity clients, leaving it soft and healthy with beautiful shine. With multiple uses and made for all hair types– it’s truly a product that every woman needs!”–Ashley Javier, Celebrity Hair Stylist & Kérastase Spokesperson
“I finally tried Elixir Ultime for the first time. The results are amazing. The combined effect of the exotic oils is a unique combination of elements results in hair feeling shinier and softer than ever!”- Jyl Craven, Jyl Craven Hair Colour Studio
ELIXIR ULTIME TECHNOLOGY
Inspired by ancient traditions and instilled with modern technology. The Oleo-Complex technology features a light blend of four oils from around the globe:
- MAIZE OIL: From Central America, this oil delivers a powerful cocktail anti-oxidant active ingredients.
- ARGAN OIL: This oil is used because it is rich in Vitamins A, D and E. Argan Oil is particularly famous for its antioxidant properties. With high concentration of Omega 9, this oil protects the hair leaving it supple and light.
- CAMELLIA OIL: A great source of Vitamin F as well as Omega 3 and 9, it provides the hair with incredible shine with smoothing and strengthening properties.
- PRACAXI OIL: Native to the Amazon and rich with lipids, this brings shine, nourishment, and deep conditioning to hair.
ELIXIR ULTIME, A NEW DAILY BEAUTY ESSENTIAL
This oil is so versatile. Made for daily use, it is ideal for all hair types. You can apply before cleansing for instant results. When used before blow drying makes the hair incredibly supple and protected. As a finishing touch after blow drying, the hair radiates with brilliant shine.
ELIXIR ULTIME, THE RESULTS
- ELIXIR ULTIME transforms hair into a sublime, silky, visible level of perfection:
- SHINE: Hair becomes luminous, radiant and incredibly shiny.
- NOURISHMENT: Nourishes and smoothes hair making it easy to detangle and style.
- PROTECTION:Protects from daily aggressions.
The Elixir Ultime will be available in November 2010. For additional Kérastase information, please contact: Jyl Craven Hair Design at 770.345.9411
